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Sunder Madakshira delivered the keynote at the Business World Marketing Whitebook launch at St. Regis in Mumbai on the 20th July 2018. The title of the presentation was “Spelling Marketing as T-E-C-H” detailed how customers buy products and not experiences and how technology is a must-have to deliver that experience.
The topics discussed were
Importance of CX in their context and WhyWe follow up with the questions as below:Some of the highlights of your CX visionWhich part of CX design in your business is most challenging and whyHow are you leveraging technology to build CX?
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