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Events

Events

September 30, 2014

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Sunder Madakshira delivered the keynote on the topic “Where Experience is the Brand” at the iMedia Brand Summit, Jaipur on the 29th August 2018.
Business World Marketing Whitebook launch held on July 20th 2018

Sunder Madakshira delivered the keynote at the Business World Marketing Whitebook launch at St. Regis in Mumbai on the 20th July 2018. The title of the presentation was “Spelling Marketing as T-E-C-H” detailed how customers buy products and not experiences and how technology is a must-have to deliver that experience.

Sunder Madakshira addressed the students as part of the Week of Welcome (WoW) at the MYRA School of Business, Mysuru on 29th Jun 2018.
Sunder Madakshira moderated the panel on "Is Technology Driving the Future of CX?" with CMO’s from India’s Leading brands.

The topics discussed were

Importance of CX in their context and Why
We follow up with the questions as below:
Some of the highlights of your CX vision
Which part of CX design in your business is most challenging and why
How are you leveraging technology to build CX?

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