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This Toilet is the Best Thing to Happen to You

June 13, 2022

If you are driving from Bangalore to Chennai, the Murugan Idly Shop near[...]

Of Rat Holes

August 11, 2020

Rat holes are nice places actually. They are safe, warm and dark. One[...]

Trust goes Viral

August 11, 2020

I was in an informal discussion last week with a group of CMO[...]

The Power of Pester!

March 30, 2019

There is a silent economy which is growing – the pester economy.  All[...]

Interbrand Best Global Brands 2018: Learning and Un-learnings

October 16, 2018

Every year the Interbrand Best Brands study is a bit like the deep[...]

Unity in Customer Experience, Diversity in Paths

July 12, 2018

Amongst the many things that are stunning about nature is the diversity and[...]

The Discontent over Content

January 18, 2018

I had a chance to read through the biggest challenges for the CMO[...]

Two words that Killed Differentiation

November 3, 2017

Benchmarking and Best Practices[...]