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The Making of Brand Amitabh Bachchan

May 19, 2016

Crowdsourcing the character[...]

Do we look for Outliers

April 7, 2016

Only the Paranoid Survive. RIP, Andy Grove.[...]

We Live in an Under-Communicated World

March 18, 2016

Here is your Big Opportunity[...]

Do you know enough about competition to care

March 4, 2016

Ignore this at your own peril[...]

If there is one thing brands MUST do…

February 19, 2016

It is this.[...]

Larger Than Life Brands

January 25, 2016

How and Why of Airtel’s Latest TV Commercial[...]

Three Pivots for Awesome Messaging

January 20, 2016

Authenticity, Relevance and Action[...]

Who Stole my New Marketing

January 11, 2016

The start of a year is an obvious time to reflect, review and[...]